Most of the situations I work in have one thing in common: it’s hard to see the whole picture from where you’re standing.
That’s where I’m most useful.
Perspective you can’t get from inside
I’ve been described as the guardian of the magic—protecting the creative spark while steering teams through the machinery of the business. It’s a description that came from others, but it fits.
My career has taken me from journalism and copywriting through agency life, departmental head, senior leadership teams, C-suite relationships, global consulting and professional coach training—I've managed to cover more ground than most.
That combination—creative practitioner, studio leader, consultant, board advisor, trained coach—is rare. It’s what lets me connect all the pieces and address the challenge as a whole.
Someone who sees what others might miss
I look at the whole system while others are focused on individual parts. I connect patterns that seem unrelated and follow them until they make sense.
A clear eye where it’s needed
My work can take different forms depending on where the problem lives—inside a creative function, across an organisation, or with an individual.
But it always starts in the same place: with someone who can see the whole picture and help you make sense of it.
Leadership: strengthening creative functions from within.
Consulting: improving how the system operates.
Coaching: helping individuals and groups think clearly inside it.
What changes?
Whatever brings people to me, they tend to leave with something they didn’t arrive with—clarity on a situation that felt opaque, confidence in a decision that felt risky, or a direction that finally makes sense.
And they tend to say the same thing: that I found the thing they couldn’t quite name, and helped them know what to do with it.
Endlessly curious and
pattern-focussed
A peek behind the thinking—spotting patterns in built environments, and the wonderful chaos and order of nature.
[This is how my mind works—spotting patterns, joining dots, staying curious.]
[My Instagram account.]
Change is constant
If you’re navigating change and want steady thinking in the room, let’s talk.